Trading Down Refers to ________ When Repositioning a Product

question 2

Multiple Choice

Trading down refers to ________ when repositioning a product.

• A) reducing the number of features, qualities, or price
• B) reducing the amount of product carried as inventory
• C) reducing the number of product items in a product line
• D) redirecting marketing resources from a "cash cow" target market to one that is not performing as well in the hopes of increasing sales and profits
• E) encouraging consumers through the use of coupons and deals to purchase a firm's lower-priced products

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Definitions:

Henry Ford

An American industrialist and founder of the Ford Motor Company, known for pioneering assembly line production techniques.

Moving Assembly Line

A manufacturing process in which parts are added to a product in a sequential manner to create a finished product more efficiently.

Interchangeable Parts

Components that are made to specifications that ensure they are so nearly identical that they will fit into any assembly of the same type, enabling easy assembly and repair of manufactured goods.

Defense Plants

Factories and production facilities dedicated to manufacturing military and defense-related equipment and supplies.