Which of These Is One of the Steps in the Sequential

question 116

Multiple Choice

Which of these is one of the steps in the sequential process of building brand equity?

• A) develop positive brand awareness
• B) establish a brand's meaning in the minds of consumers
• C) elicit the proper consumer responses to a brand's identity and meaning
• D) create a consumer-brand connection
• E) reward loyal customer behavior

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Definitions:

External Specialists

Professionals or experts who are not part of an organization but are consulted for their specialized knowledge or skills.

Observers

Individuals who watch or monitor events or behaviors without directly participating.

Accountability Pressures

are the expectations or demands placed on individuals or organizations to justify their actions and decisions to stakeholders or the public.

Shared Personal Interests

Common interests or goals among individuals that can facilitate bonding and cooperation.