Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 344

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity. The second step is to establish a brand's meaning in the minds of consumers. This step consists of two dimensions, B and C, which represent

• A) brand performance and brand imagery.
• B) brand identity and brand emotion.
• C) consumer judgments and consumer feelings.
• D) brand awareness and consumer-brand connection.
• E) consumer feelings and brand imagery.

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Definitions:

Abstract

A short summary of a research article, thesis, review, or other in-depth analysis, highlighting the main points and conclusions.

Logic

The science of correct reasoning, particularly as it involves the structure of arguments and the principles that lead to valid conclusions.

Cognitive Abilities

Cognitive Abilities are the mental skills that enable learning, problem-solving, reasoning, and understanding, including memory, attention, and executive functions.

Piaget

A Swiss psychologist known for his pioneering work in child development, particularly in the field of cognitive development.