Consumer Products Are Classified into Four Categories Based on the Effort

question 210

Multiple Choice

Consumer products are classified into four categories based on the effort the consumer spends on the decision, the frequency of purchase, and the

• A) amount of money the customer is willing and able to spend.
• B) number of competing or substitute products.
• C) demographics of the consumer.
• D) attributes used in making the purchase decision.
• E) consumer segmentation characteristics.

---

Definitions:

Women's Center

A community or campus-based organization dedicated to providing support, resources, and advocacy for women's rights and issues such as health, employment, domestic violence, and education.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity, often based on social, cultural, and psychological aspects rather than biological.

Women's Equality

The state or condition of being equal, especially regarding status, rights, and opportunities among women in comparison to men.

Backlash

An adverse reaction or resistance to a social, political, or cultural change or event.