One of the Eight Primary Marketing-Related Reasons for New-Product Failure

question 180

Multiple Choice

One of the eight primary marketing-related reasons for new-product failure is

• A) not listening to the voice of the engineer.
• B) no economical access to buyers.
• C) too much advertising or too aggressive a tone for it.
• D) failure to anticipate competitors' actions.
• E) insufficient funding for rollout.

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Definitions:

Recessive Gene

A gene that produces its characteristic phenotype only when its allele is identical, otherwise being masked by the effects of a dominant gene.

Temperament

An individual's innate disposition or behavioral style and characteristic emotional response.

Chess and Thomas

Researchers known for their work on temperament, particularly identifying three basic types of temperament in infants: easy, difficult, and slow-to-warm-up.

Wear-and-tear Theory

A theory of aging that suggests that the body, like any machine, gradually wears out due to use over time.