Lou Has a Medical Condition That Interferes with Restful Sleep

question 151

Multiple Choice

Lou has a medical condition that interferes with restful sleep. Though he has been to the doctor frequently about the issue, no treatments or medications are available that would be helpful to him. Here, no marketing occurs because

• A) the doctor does not have unsatisfied needs.
• B) the doctor cannot offer a viable product for exchange.
• C) marketing is illegal in the pharmaceutical industry.
• D) the doctor and patient are unable to communicate.
• E) Lou is unable to afford his medications.

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Definitions:

Trauma

An extraordinary psychological experience—caused by threat to life or bodily safety or a personal encounter with violence and death—that overwhelms ordinary human functioning.

Forgiveness

"An internal process of healing within the victim, whereby she or he is able to disconnect from self-destructive defenses and reactions, such as anger and guilt, brought to bear interpsychically in reaction to a traumatic event so as to move on toward a healthy lifestyle."

Victim

An individual who suffers harm, loss, or adversity, often due to an accident, crime, or other unfortunate event.

Holocaust Survivors

Individuals who managed to survive the Holocaust, the genocide of six million Jews and others by the Nazis during World War II.