Groupthink Occurs in a New Product Planning Process When

question 118

Multiple Choice

Groupthink occurs in a new product planning process when

• A) everyone has an opinion, but no one is willing to take charge and guide the discussion.
• B) everyone has the same idea after using the brainstorming idea-generation technique.
• C) there is too much competition among marketing managers, so no one is willing to share his or her ideas.
• D) someone suspects a problem with a product concept but is afraid to speak up because everyone else is so enthusiastic.
• E) top management wants the new product to go forward regardless of what anyone else thinks.

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Definitions:

Cash Disbursement Transactions

Financial activities involving the payment of cash from a business to vendors, employees, or other entities.

Authorized

Refers to having official permission or approval, often in the context of legal or financial operations that have been ratified or sanctioned by a governing body or higher authority.

Bank Service Charge

Fees charged by a bank for the maintenance of an account and for providing various banking services.

Note Receivable

A financial asset representing a written promise for the repayment of a loan or debt within a specific timeframe.