The New-Product Development Process Is

question 57

Multiple Choice

The new-product development process is

• A) the informal process of brainstorming to generate new-product concepts at a marketing staff meeting.
• B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
• C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
• D) the three stages an organization goes through from idea generation to commercialization.
• E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

---

Definitions:

Chosen Alternative

The option selected from among multiple possibilities after a decision-making process.

Ignoring Downgrading

The act of deliberately paying less attention or diminishing the importance of certain information or entities.

Exaggerate Differences

The tendency to amplify or overstate the variations or distinctions between people, objects, or information.

Undesirable Alternatives

Options in a decision-making process that are considered less appealing or unfavorable compared to others, often leading to a dilemma or suboptimal choice.