Thirsty Dog! Is a Zesty Beef-Flavored, Vitamin-Enriched, Mineral-Loaded, Lightly Carbonated

question 56

Multiple Choice

Thirsty Dog! is a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for dogs. It might have been a great product, but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers. The makers of this product had

• A) poor product quality.
• B) no economical access to buyers.
• C) an insignificant point of difference.
• D) incomplete market and product protocol.
• E) poor execution of the marketing mix.

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Definitions:

Batch Size

The amount of production in units of product that is produced after a setup.

Prevention Costs

Expenses incurred to avoid or minimize the number of defects in products before they reach the customer.

Appraisal Costs

Costs associated with measuring and monitoring activities to ensure quality or compliance with standards, typically including testing and inspections.

Non-Value-Added Activities

Operations or tasks that consume resources or time but do not add any value to the product or service from the customer's perspective.