The Stage of the New-Product Development Process That Specifies the Features

question 39

Multiple Choice

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

• A) idea generation.
• B) business analysis.
• C) marketing analysis.
• D) product development.
• E) commercialization.

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Definitions:

Electrophoresis

A laboratory technique used to separate DNA, RNA, or protein molecules based on their size and electrical charge.

Nucleic Acid Probe

A nucleic acid probe is a segment of DNA or RNA labeled with a radioactive or fluorescent marker used to detect the presence of complementary sequences in DNA or RNA samples by hybridization.

Western Blot

A technique in which proteins, previously separated by gel electrophoresis, are transferred to paper. A specific labeled antibody is generally used to mark the location of a particular protein. Compare with Southern blot and Northern blot.

Bt Crops

Genetically modified crops that express toxins from the bacterium Bacillus thuringiensis, which are lethal to certain insect pests.