The New-Product Development Process Is

question 57

Multiple Choice

The new-product development process is

• A) the informal process of brainstorming to generate new-product concepts at a marketing staff meeting.
• B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
• C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
• D) the three stages an organization goes through from idea generation to commercialization.
• E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

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Definitions:

Logical

Pertaining to the formal principles of reasoning and correct thinking.

Precise

Being exact, accurate, and clearly expressed or delineated.

Objective

A specific, measurable, achievable, relevant, and time-bound goal that an individual or organization aims to accomplish.

Intuitive

Pertaining to or based upon intuition, often involving a grasp of truths, relationships, facts, or the like, spontaneously or without logical reasoning.