Twitter Is a Social Networking Service, Enabling Its Users to Send

question 87

Essay

Twitter is a social networking service, enabling its users to send and read other users' messages or conversations called tweets, which are short, text-based posts, or tweets, displayed on the user's profile page. Connected to each tweet is a rich details pane that provides additional information, deeper context, and embedded media. Companies are using Twitter as a tool in their relationship marketing programs. In what ways can Twitter be used to benefit both the customer and the organization?

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Definitions:

Compliance

The act of conforming to or following rules, regulations, or standards.

Lowball Technique

A persuasion and negotiation strategy where an initially favorable offer is made, only to be changed to less favorable terms after initial agreement.

Hidden Costs

Expenses that are not immediately apparent at the time of purchase but become evident later in the use or maintenance of an item.

Feigned Scarcity Technique

A marketing strategy where a company or seller creates an artificial sense of scarcity for a product or service to increase demand.