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Twitter Is a Social Networking Service, Enabling Its Users to Send

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Essay

Twitter is a social networking service, enabling its users to send and read other users' messages or conversations called tweets, which are short, text-based posts, or tweets, displayed on the user's profile page. Connected to each tweet is a rich details pane that provides additional information, deeper context, and embedded media. Companies are using Twitter as a tool in their relationship marketing programs. In what ways can Twitter be used to benefit both the customer and the organization?


Definitions:

Payroll Taxes

Taxes imposed on employers and employees, usually calculated as a percentage of the salaries that employers pay their staff.

Cash Assistance

Financial aid provided in the form of liquid funds to individuals or families in need, often by governmental or charitable organizations.

Entitlement Programs

Government-sponsored programs that guarantee certain benefits to a particular segment of the population.

Transfer Payments

Payments made by governments to individuals without the expectation of a direct return service or goods, often as part of welfare or social security programs.

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