Which of These Statements Regarding Bullet Points in a Marketing

question 1

Multiple Choice

Which of these statements regarding bullet points in a marketing plan is most accurate?

• A) Avoid using bullet points whenever possible because they distract the reader.
• B) If possible, change the shape of the bullet point (circle, star, square, etc.) whenever you change topics.
• C) Bullet points should be used with all major headings to help draw attention to them.
• D) Bullet points enable key points to be highlighted effectively in a list form.
• E) Bullet points make it easier to highlight points that require long explanations.

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Definitions:

Franchises

Business models that allow individuals to operate their own outlets of a larger company, using its brand, processes, and resources.

Company Stores

Retail establishments operated by a company that sells its own products to its employees or the general public, often in a monopolistic or semi-monopolistic market.

Franchising Relationship

A business model that involves a franchisor licensing its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.

Franchisor

A company that grants the license to third parties for them to operate a business under the franchisor's brand and business model.