According to Your Text, a "Fairer Reading" of What Harvard

question 95

Multiple Choice

According to your text, a "fairer reading" of what Harvard professor Theodore Levitt was suggesting in his global marketing concept leads to which of the following?

• A)Companies should adopt a global approach whenever appropriate.
• B)Companies should ignore local culture and tradition whenever possible.
• C)Companies should be cautious about an overdependence on the value of branding and brand equity.
• D)Efficiencies of scale will only occur at a micro level.
• E)Efficiencies of scale occur only on a macro level.

---

Definitions:

Rarely Answers

Refers to the infrequency of responses or solutions being provided in a given situation or context.

Fragment

A small part broken off or separated from something larger.

Inspire Them

Motivate or encourage individuals to feel or act in a particular way, often towards achieving something positive.

Computer Science

The study of computers and computational systems, including their theory, design, development, and application.