If You Expect a Listener to Stay Tuned to Your

question 33

Multiple Choice

If you expect a listener to stay tuned to your radio spot, according to copywriter Tom Monahan, the things that "must be good for the spot to be good" include all of the following EXCEPT:

• A)casting.
• B)pricing.
• C)copy.
• D)production.
• E)concept.

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Definitions:

Budget

A financial plan for a defined period, often one year, detailing expected revenues and expenses.

Bushels of Grain

A measure of volume used primarily in agriculture to quantify crops, with the specifics varying by the type of grain.

Acres of Pasture

Measures of land area dedicated to grazing livestock or used for fodder production.

Budget

An estimate of income and expenditure for a set period of time.