In an Ad, Color

question 69

Multiple Choice

In an ad, color:

• A)is among the most expensive elements.
• B)is one of the most versatile elements.
• C)has minimum drawing power.
• D)has impact related to the gender of the prospect.
• E)is less popular than black-and-white images.

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Definitions:

Demographic

Pertains to specific characteristics of populations, such as age, gender, income level, and education, which are used for marketing and social research.

Benefit Basis

The underlying advantages or favorable aspects upon which decisions or actions are based.

Occasion

A specific time or event for which a particular activity is suited or at which it takes place.

Loyalty

The quality of being faithful in one's support of a particular brand, product, or service, often resulting in repeat purchases or continued engagement.