Direct-Response TV Utilizes All of the Following EXCEPT

question 14

Multiple Choice

Direct-response TV utilizes all of the following EXCEPT:

• A)800-series numbers and/or Internet ordering.
• B)the traditional 30-second format with a tagline containing ordering information.
• C)program-length infomercials featuring well-known personalities, slick production, and blanket coverage during specific dayparts.
• D)2- to 3-minute commercials.
• E)easily identified sponsors' names.

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Definitions:

Negative Circumstances

Situations or conditions that adversely affect a person's state of being, potentially leading to negative outcomes or emotions.

Token Economy

An operant conditioning procedure in which individuals earn tokens for exhibiting desired behavior which can later be exchanged for rewards.

Systematic Desensitization

A therapeutic technique used to reduce phobia or anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Human Freedom

The concept referring to the power or capacity of humans to act or not act, make choices, and exercise will within the constraints of certain societal and physical factors.