VALS Is a Popular Psychographic Segmentation System That Uses Psychology

question 29

True/False

VALS is a popular psychographic segmentation system that uses psychology and demographics to predict American consumer behavior.

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Definitions:

Mississippi River

One of the longest rivers in the United States, flowing southward and serving as a crucial trade and transportation route throughout American history.

Battle of New Orleans

A major battle during the War of 1812 where American forces, led by Andrew Jackson, decisively defeated British troops in 1815, marking the conflict's end and boosting national pride.

Andrew Jackson

The seventh President of the United States (1829–1837), known for his populist approach to politics, the Indian Removal Act, and his role in the Battle of New Orleans.

Free Men of Color

In the antebellum United States, men of African descent who were not enslaved and possessed certain degrees of freedom and rights.