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If you were trying to determine whether your ad is being seen, read, and reacted to, you would likely be measuring ________.
Put-call Parity
A financial principle stating the relationship between the price of European put and call options with the same strike price and expiration date.
Call Option
A financial contract that gives the buyer the right, but not the obligation, to buy an asset at a specified price within a specific time period.
Underlying Stock
Underlying stock refers to the stock upon which a derivative contract, such as an option or futures contract, is based.
Black Scholes Model
A mathematical model used for pricing European call and put options, evaluating the options' theoretical value based on several factors including time, price, volatility, and the risk-free interest rate.
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