Primary Reasons for Spot Buys Include All of the Following

question 28

Multiple Choice

Primary reasons for spot buys include all of the following EXCEPT:

• A)provides businesses with national or even distribution outlets as a way to gain rating points.
• B)provides a means to avoid waste circulation incurred by network television for businesses with less than national or uneven distribution outlets.
• C)allows network advertisers to provide additional GRPs in markets with greatest sales potential.
• D)allows national buyers opportunities to support retailers by providing localization for special marketing circumstances.
• E)allows advertisers to control for uneven network ratings on a market-by-market basis.

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Definitions:

Matrix

A matrix refers to the intercellular substance or material, often comprising proteins and fluids, in which cells or particles are embedded in tissue or culture media.

Cytoplasm

The jelly-like substance within a cell that surrounds the nucleus and organelles, providing a medium for biochemical reactions.

ATP Synthase Complex

An enzyme complex that synthesizes ATP from ADP and inorganic phosphate during cellular respiration and photosynthesis.

Cristae

The folds of the inner membrane of a mitochondrion that are involved in the electron transport chain of aerobic respiration, increasing the surface area for ATP production.