In a Hypothetical Experiment, Two Groups Drank the Same Brand

question 147

Multiple Choice

In a hypothetical experiment, two groups drank the same brand of fruit juice. One group was simply asked politely to try the drink. The second group was tricked into drinking the juice. Suppose that on average, the second group liked the juice more than the first. How could the theory of cognitive dissonance be used to explain these results?

• A) It may violate a person's self- esteem to be tricked; consequently the juice was liked more because the respondents had paid a higher psychological price.
• B) It may violate a person's self- esteem to be tricked; therefore members of the second group concluded that they really drank the juice because it tasted good.
• C) It created a larger sense of cognitive dissonance in the first group because they agree to taste the juice simply by being asked. They expressed their subconscious displeasure by rating the drink more negatively than the second group.
• D) People who were asked politely would have more anticipation and more expectations of the juice than the other group. These pre- tasting conditions were harder to meet than when people were simply tricked into tasting the juice.
• E) Because the second group was tricked, they tried to figure out what the researchers were trying to test and therefore rated the drink more highly.

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