Examlex
Why is it important for retailers to understand how families make purchase decisions?
Reflected Appraisals
The process by which individuals form perceptions of themselves based on how they believe others view them.
Self-Schema
Cognitive structures derived from past experiences that guide how individuals perceive, interpret, and respond to information about themselves.
Collectivist Cultures
Cultures that emphasize group over individual. The focus is on the interconnectedness of individuals, particularly the interdependent nature of their social relationships and identities.
Individualist Cultures
Cultures that emphasize the individual and value individual achievement.
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