Is the Process of Collecting,analyzing,and Interpreting Data About Customers,competitors,and the Business

question 1

Multiple Choice

is the process of collecting,analyzing,and interpreting data about customers,competitors,and the business environment to improve marketing effectiveness.

• A)Strategic management
• B)Marketing management
• C)Marketing research
• D)Internal marketing

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Definitions:

GDP Deflator

A measure of the price level of all domestically produced goods and services in an economy, used to adjust nominal GDP to real GDP.

Gauge Of Inflation

A measure that reflects how much and how quickly prices for goods and services rise over a period, indicating the rate of inflation.

Basket Of Goods

A fixed set of consumer products and services valued on a regular basis for purposes of tracking inflation.

CPI

The Consumer Price Index measures the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.