Mercedes Was Able to Successfully Introduce Its C- Class Car

question 63

Multiple Choice

Mercedes was able to successfully introduce its C- Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more.Mercedes implemented a(n) .

• A)cannibalization strategy
• B)upward line stretch
• C)filling- out strategy
• D)value stretch
• E)downward line stretch

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Definitions:

Contract

A binding accord between two or more parties that is legally recognized and includes mutual commitments.

Mislaid Property

Property that the owner has voluntarily parted with and then has inadvertently forgotten.

Title

The legal right to own, use, or dispose of property, or the formal evidence of such a right, such as a deed or certificate.

Digital Goods

Intangible products that exist in digital form, including software, digital images, music, and eBooks.