Perceptual Maps

question 63

Multiple Choice

Perceptual maps .

• A)are created as one stage of the new product development process
• B)are the most effective method used to predict product success
• C)cannot be created without consumer research
• D)cannot be used in industries where there are oligopolies
• E)identify consumer shopping preferences in terms of retail and nonretail locations

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Definitions:

Hidden Curriculum

The hidden curriculum consists of the unwritten, unofficial, and often unintended lessons, values, and perspectives that students learn in school, which are not part of the formal curriculum but play a significant role in the educational experience.

Cultural Capital

Social assets (values, beliefs, attitudes, competencies) that are gained from one’s family and help one to succeed in life.

Exotic Locations

Refers to places that are considered unusual, unique, or remote, often associated with natural beauty, distinct cultures, or adventurous experiences.

Total Institution

A setting in which people are isolated from society and supervised by an administrative staff.