Examlex
Explain why CRM influenced marketers to change their focus from share of market to share of customer.
Unilateral Contract
A contract in which one party makes a promise in exchange for an act by another party, who accepts the offer by performing the requested act.
Intellectual Property
A category of property that includes intangible creations of the human intellect, such as patents, copyrights, trademarks, and trade secrets.
Patent
A government-granted exclusive right to an inventor for a limited period, protecting their invention from unauthorized use, reproduction, or sale.
Breach of Contract
Failure to perform any term of a contract, written or oral, without a legitimate legal excuse.
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