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Explain Why CRM Influenced Marketers to Change Their Focus from Share

question 61

Essay

Explain why CRM influenced marketers to change their focus from share of market to share of customer.


Definitions:

Unilateral Contract

A contract in which one party makes a promise in exchange for an act by another party, who accepts the offer by performing the requested act.

Intellectual Property

A category of property that includes intangible creations of the human intellect, such as patents, copyrights, trademarks, and trade secrets.

Patent

A government-granted exclusive right to an inventor for a limited period, protecting their invention from unauthorized use, reproduction, or sale.

Breach of Contract

Failure to perform any term of a contract, written or oral, without a legitimate legal excuse.

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