To Compare the Relative Cost- Effectiveness of Different Media and of Spots

question 53

Multiple Choice

To compare the relative cost- effectiveness of different media and of spots run on different vehicles in the same medium,media planners use .

• A)impressions
• B)advertising aperture
• C)attitudinal measures
• D)advertising exposure
• E)gross rating points (GRPs)

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Definitions:

Refurbish Goods

Products that have been restored to a like-new condition, often repaired and cleaned, for resale at a lower cost.

Omnichannel

An approach to sales that utilizes multiple channels to ensure a seamless shopping experience for customers, regardless of whether they are purchasing online through a mobile device, a laptop, or in a physical store.

Retail Store

A physical establishment that sells goods or services directly to consumers for their personal or household use.

Product-Design Process

A series of steps that businesses follow to develop, prototype, test, and finalize the design of a new product, focusing on meeting consumer needs and preferences.