If You Visit ? HYPERLINK "Http://www

question 15

Multiple Choice

If you visit ? HYPERLINK "http://www.diamondsareforever.com/" ?www.diamondsareforever.com,?you can design your own ring.This site,which is operated by De Beers,then allows you to e- mail a picture of your ring to friends and relatives.This way,they can share in the excitement and be informed of the Web site's existence.De Beers is using .

• A)stealth marketing
• B)viral marketing
• C)direct marketing
• D)buzz marketing
• E)guerrilla marketing

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Definitions:

Cannon-Bard Theory

A psychological theory proposing that emotions and physical reactions, such as heart rate and sweating, occur simultaneously and independently in response to a stimulus.

Physiological Changes

Alterations in the function or structure of living organisms that occur naturally over time or due to various factors.

Fear

An emotional response to perceived threats or danger, characterized by feelings of anxiety, tension, and increased alertness.

James-Lange Theory

A theory of emotion proposing that emotions occur as a result of physiological responses to external stimuli.