Which of the Following Is NOT Characteristic of Integrated Marketing

question 4

Multiple Choice

Which of the following is NOT characteristic of integrated marketing communication (IMC) ?

• A)IMC begins with the customer.
• B)IMC involves two- way communication.
• C)IMC focuses on maintaining customer behavior.
• D)IMC seeks to develop relationships with customers.
• E)IMC creates a single unified voice.

---

Definitions:

Clitoris

A small, sensitive organ located at the top of the vulva, involved in female sexual pleasure.

Vagina

A muscular tube leading from the external genitals to the cervix of the uterus in women and most female mammals.

Residual

Pertaining to that which is left as a residue.

Bladder

A muscular sac in the pelvis, in which urine is stored before disposal by urination.