Which of the Following Is True of Service Marketers

question 52

Multiple Choice

Which of the following is true of service marketers?

• A)They have no way to quantitatively measure service quality.
• B)They must identify ways of illustrating the benefits their service will provide.
• C)They typically market a service the same way a product would be marketed.
• D)They can always predict the consistency of service quality.
• E)They can typically offer customers a free trial of the service.

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Definitions:

Willingness to Pay

The maximum amount an individual is prepared to sacrifice to procure a good or avoid something undesirable.

Profit

The financial gain obtained when the revenue from business activities exceeds the expenses, costs, and taxes needed to sustain the activity.

Perfectly Price Discriminate

A pricing strategy where a seller charges the maximum possible price for each unit consumed that the buyer is willing to pay.

Output

Output refers to the total amount of goods and services produced by a company, industry, or economy within a given period.