Press Releases Are

question 7

Multiple Choice

Press releases are:

• A) Documents that require public relations professionals to have good relationships with the media in order to break them
• B) Documents that contain the contact information for the public relations person
• C) Integral parts of the public relations strategy
• D) Documents that contain news about the company or one of their products

Recognize the significance of international licensing agreements and the key components that should be included in such agreements.

Understand the extraterritorial application of certain country’s laws and its impact on international trade.

Grasp the concept of NAFTA and rules of origin in trade agreements.

Understand the importance of knowing competitors’ prices and anticipating market movements.

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Definitions:

Oral Communication

The process of expressing information or ideas through spoken words, as opposed to written words or nonverbal means.

Real Communication

Authentic exchange of information, feelings, or ideas between individuals or groups, involving active listening and understanding.

External Audiences

Groups or individuals outside of an organization who are interested in or affected by its activities and communications.

Internal Audiences

Groups or individuals within an organization who are the intended recipients of internal communications, such as employees or management.