Solved

Scenario 14-3 With Social Media Websites Such as Facebook and Twitter Garnering

question 46

Multiple Choice

Scenario 14-3
With social media websites such as Facebook and Twitter garnering so much attention from consumers and businesses alike, it is hard to believe that only 20 percent of small businesses are utilizing the sites to help promote their products and services. But this figure is precisely what was reported in a 2009 study conducted by MerchantCircle, a social network for small businesses. When the survey results were released in 2010, experts were not surprised to see the percentage of social media users increase to nearly 50 percent. According to Darren Waddell, vice president of marketing at MerchantCircle, companies are turning to social media for advertising because it is relevant and an inexpensive way to reach target consumers. Rather than pouring large sums of money into traditional marketing, business owners are finding more creative ways to promote their brand. One of the more common practices for small business owners utilizing social media is including URLs on business cards-of all sites, Facebook (no surprise) was the most common site to make it onto business cards. (Jon Swartz, "More Small Businesses Use Facebook, Twitter to Promote." USA Today, July 21, 2010.)
-(Scenario 14-3) One small business owner found that when he started using Facebook,he began establishing stronger relationships with some of his less consistent customers.This was because he started a business page on Facebook and all his customers liked this page.They held discussions on it,and invited other potential customers to join in.Even the less consistent customers became regular visitors of this page.In advertising terms,this Facebook page would be called _______ media.

Definitions:

Internal Networks

Connections and relationships within an organization that facilitate communication and collaboration among employees.

Information Flows

The movement of information within or between entities, crucial for effective communication, decision-making, and organizational functioning.

Irreplaceable

Describes someone or something so unique and valuable that they cannot be substituted or duplicated.

Work Performed

The tasks or duties carried out by an individual or group in a job, profession, or project.