A Good Advertising Plan Is the Result of Combining the Knowledge

question 67

Essay

A good advertising plan is the result of combining the knowledge and talents of both the advertising agency and the client.In heading up a team that is creating the marketing plan for a large cosmetics firm,an account manager needs to make sure all goals are met and all responsibilities are assigned.For what issues does the client take primary responsibility? For what elements does the agency take primary responsibility?​

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Definitions:

Heritability of Personality

The extent to which genetic factors contribute to individual differences in personality traits.

Heritability

The genetic contribution to the variance seen in a population for any particular trait or behavior.

Genetic Predisposition

The increased likelihood of developing a particular disease based on a person's genetic makeup.

Genetic Inevitability

The concept that certain traits or conditions are determined by genes and are therefore unavoidable.