A Manufacturer of Hiking Boots Looks at Data That Indicate

question 35

Multiple Choice

A manufacturer of hiking boots looks at data that indicate that their subsegment of the market called "serious hiker" is declining and is predicted to decline into the future. The firm decides to enter the "low-price" segment with its new items. This is an example of a firm's ________ to reach a new market.

• A) down-market stretch
• B) up-market stretch
• C) two-way stretch
• D) marketing research
• E) disintermediation

Develop critical thinking skills to evaluate ethical dilemmas in business.

Appreciate the significance of social responsibility and ethical standards in business sustainability.

Understand the broad implications of social media for personal and corporate blogs.

Comprehend the meaning and scope of social media.

---

Definitions:

Marginal Analysis

An evaluation method that weighs the benefits of an additional unit of consumption or production against the cost to understand decision-making processes.

Opportunity Cost

The worth of the most favorable option given up when a choice is made.

Taco

A traditional Mexican dish consisting of a small hand-sized tortilla topped with a filling.

Burrito

A Mexican-inspired dish consisting of a large wheat flour tortilla wrapped or folded around a filling that typically includes meat, beans, rice, cheese, and vegetables.