Altruron Technologies Creates a Facebook Page for Its New Brand

question 14

Multiple Choice

Altruron Technologies creates a Facebook page for its new brand of LED television, Sparta. The Facebook page provides latest updates on Sparta and key service issues of the product. It also encourages user comments on the page and users share the information and pictures with their contacts in Facebook. The company has been marketing the page aggressively and has been encouraging users to "like" the product in Facebook. This social networking page and related efforts help the company attract prospective customers. The situation discussed here is an example of ________ marketing.

• A) viral
• B) deceptive
• C) stealth
• D) direct
• E) guerilla

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Definitions:

Regulated Natural Monopolist

A company that legally operates a monopoly because it is more efficient to have a single provider of a service or good, but its operations and pricing are supervised by the government to prevent abuse.

Social Well-being

Refers to the overall quality of life and level of happiness and fulfillment experienced by individuals within a society.

Deregulating

The process of reducing or eliminating government regulations on industries to foster a more efficient and competitive business environment.

Electricity

A form of energy resulting from the existence of charged particles, used as a power source.