When a Company Is Seeking to Determine Which Point or Points

question 67

Multiple Choice

When a company is seeking to determine which point or points of difference to promote, it should look at several key critera. Which of the following is NOT one of the criteria for an effective point of difference?

• A) For customers, it should deliver more for less.
• B) It should be valuable to target buyers.
• C) Buyers should be able to afford to pay for the point of difference.
• D) It should be distinctive among competitors.
• E) It should be difficult for competitors to copy.

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Definitions:

General Obligation Bond

A type of municipal bond backed by the credit and taxing power of the issuing jurisdiction rather than the revenue from a given project.

Bond Issue

The process by which a company or government raises capital by issuing debt securities, known as bonds, to investors.

Toll Road

A public or private roadway that charges a fee for access or passage, with the fees typically used for the road's construction, maintenance, and operation.

Commercial Paper

Short-term, unsecured promissory notes issued by companies to finance their short-term cash flow needs.