Virgin Galactic Plans to Conquer Outer Space as the New

question 123

Multiple Choice

Virgin Galactic plans to conquer outer space as the new tourist frontier by taking travellers on a four hour flight some 110 km above the earth where they will be able to experience weightlessness and see the curvature of the earth's surface. Virgin intends to charge $200,000 per flight for this experience. Virgin has identified the market for space tourism as high net worth individuals living in Scandinavia, Europe, North America and Oceania. This is an example of which type of segmentation?

• A) geographic segmentation
• B) a combination of demographic and geographic segmentation
• C) multi- variate demographic segmentation
• D) demographic segmentation
• E) none of the above

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Definitions:

Use Fee

A charge for using a service, facility, or equipment, typically levied to cover maintenance and operational costs.

Congestion

A condition of overcrowding or overburdening, often referring to heavy traffic or network data leading to delays.

Motorist

An individual who operates a motor vehicle, often referring to personal vehicle drivers in the context of road usage and traffic studies.

Mumbai Dabbawalas

Mumbai Dabbawalas refers to the network of individuals in Mumbai, India, who deliver home-cooked food to office workers, renowned for their efficiency and reliability.