A Segmentation Study of People Who Would Be Interested in Subscribing

question 72

Multiple Choice

A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them, (2) those who wanted to learn about the latest cooking trends and fads, and (3) those who were interested in learning about a variety of different international cuisines. This magazine discovered its market can be segmented using________variables.

• A) geographic
• B) demographic
• C) social class
• D) generation
• E) psychographic

---

Definitions:

Isomeric

Relates to molecules with the same molecular formula but different arrangements of atoms in space.

Molecular Orbital

A mathematical function describing the wave-like behavior of an electron in a molecule. This concept is central to understanding chemical bonding and the electronic structure of molecules.

Carbon-carbon Double Bond

A type of chemical bond where two carbon atoms share two pairs of electrons, forming a stronger bond than a single bond.

Ethene

A colorless flammable gas with a faint sweet and musky odor, the simplest alkene with the chemical formula C2H4, used as a petrochemical precursor.