Briefly Explain How You Might Segment the Market for a Deodorant

question 110

Essay

Briefly explain how you might segment the market for a deodorant.

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Definitions:

EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization, a measure of a company's overall financial performance.

Net Working Capital Turnover

A ratio that measures how effectively a company is using its net working capital to generate sales.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the business's operating cycle if longer.

Capital Intensity Ratio

A financial metric that measures the amount of capital needed per dollar of revenue generated, indicating the intensity of the capital used in the business operations.