When Nike Introduces a New Style of Athletic Shoe to the Market

question 61

Multiple Choice

When Nike introduces a new style of athletic shoe to the market, it often provides physical instructors and aerobics trainers with a free pair, anticipating that the trainers will pass on favourable word of mouth messages about the benefits of the style. In this case, Nike is cultivating:

• A) a virtual community.
• B) a social network.
• C) public relations.
• D) buzz marketing.
• E) a brand community.

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Definitions:

1838

This is a specific year in the Gregorian calendar, but without additional context, it does not represent a known key term.

Canadian University

Higher education institutions located in Canada that offer undergraduate and graduate degrees in a variety of fields.

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A psychologist from America who founded the behaviorism school of psychology, which focuses on examining behaviors that are observable.

Governs Behaviour

Refers to principles or forces that influence or control actions and conduct.