In Terms of Its Affect on the Marketing Process, Differentiated

question 13

Multiple Choice

In terms of its affect on the marketing process, differentiated marketing:

• A) significantly decreases manufacturing costs.
• B) reduces inventory costs.
• C) keeps advertising costs low.
• D) lowers total sales, which increases profits by increasing the margin on each sale.
• E) increases administrative and production costs.

---

Definitions:

Reference Group

A group that individuals use as a standard for evaluating themselves and their own behaviors, influencing their attitudes and behaviors.

Mainstream American Culture

The set of norms, behaviors, beliefs, and values that are widely accepted and practiced by the majority of the American population.

Individualistic

A social theory favoring freedom of action for individuals over collective or state control.

Reference Group

A social group that individuals use as a standard for evaluating themselves and their own behavior.