McDonald's Uses Reminder Advertising That Runs Steadily All Year

question 39

Multiple Choice

McDonald's uses reminder advertising that runs steadily all year. This is an example of_________ in a media schedule.

• A) flighting
• B) pulsing
• C) stability
• D) seasonality
• E) continuity

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Definitions:

Merchandise

Goods bought and sold by businesses, typically in the retail sector.

Account

A record of increases and decreases in specific asset, liability, or owner’s equity items.

Freight

Costs associated with the transportation of goods, often recognized separately on financial documents for accounting purposes.

Discount Period

The time frame within which a payment can be made at a discounted rate from the total outstanding amount, incentivizing early payments.