You Receive a Report That Informs You That 60% of Your

question 146

Multiple Choice

You receive a report that informs you that 60% of your target audience have been exposed to the advertising message in your lastest campaign, up to and including the current week. This is an example of:

• A) reach.
• B) frequency.
• C) engagement.
• D) behavioural effect.
• E) impact.

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Definitions:

Connectionist Models

Computational models used in cognitive science that simulate neural networks or how neurons in the human brain interact.

Memory

The faculty by which the mind stores and remembers information.

Perceptions

The process of organizing, interpreting, and assigning meaning to sensory information to understand the environment.

Sucrose

A type of sugar found naturally in most plants, commonly known as table sugar, and composed of glucose and fructose.