Barbara Is in the Third Year of a Business Degree

question 12

Multiple Choice

Barbara is in the third year of a business degree, majoring in music industry management. To gain work experience, she volunteered to work as a manager for a local jazz- funk fusion band. As time progressed, Barbara found her duties primarily consisted of securing free listings in gig guides and on music websites. She also writes reviews of the band's performances for music industry magazines and maintains the band's blog. Finally, Barbara has assisted the band to apply for an Arts Council grant for the purpose of taking the band on tour into regional and remote Australia. Barbara is primarily engaged in:

• A) buzz marketing.
• B) public relations.
• C) advertising.
• D) publicity.
• E) social network advertising.

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Definitions:

Auto Retailer

A business that specializes in the sale of new or used automobiles to the public.

Accountancy Firm

A business that provides accounting, tax preparation, auditing, and financial management advisory services to clients.

Truth In Lending Act

A federal law designed to protect consumers in their dealings with lenders and creditors, by requiring clear disclosure of key terms in the lending agreement and all costs.

Fair Credit Reporting Act

A U.S. federal law designed to regulate the collection, dissemination, and use of consumer information, including consumer credit information.