If a Channel Member Is Able to Coordinate Successive States

question 31

Multiple Choice

If a channel member is able to coordinate successive states of production and distribution because of the size and power of the firm doing the coordinating, it is using a(n) :

• A) contractual vertical marketing system.
• B) multichannel marketing system.
• C) horizontal marketing system.
• D) administered vertical marketing system.
• E) corporate vertical marketing system.

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Definitions:

Home Country Laws

The regulations and legal framework that govern the operations of businesses and individuals within a country's borders.

Sweatshops

Businesses that employ workers at very low wages for long hours in poor working conditions.

Executives

Senior-level employees responsible for making decisions and managing the operations within an organization.

Transnationals

Companies that operate on a global scale, transcending national boundaries in their business operations and strategic planning.