When a Marketer of a New Product Uses a Low

question 141

Multiple Choice

When a marketer of a new product uses a low price with a view to attracting as many buyers as possible this is known as:

• A) price penetration.
• B) demand based pricing.
• C) price maximising.
• D) sales maximisation approach to pricing.
• E) price skimming.

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Definitions:

Therapy

A treatment intended to relieve or heal psychological disorders or difficulties, often involving structured sessions with a trained professional.

Personality Disorders

Mental disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating markedly from those accepted by the individual's culture.

Mental Retardation

An outdated and offensive term for intellectual disability, characterized by significant limitations in intellectual functioning and adaptive behavior.

Axis II

In the context of the DSM (Diagnostic and Statistical Manual of Mental Disorders), it refers to personality disorders and intellectual disabilities.