Customers Are MORE Likely to Be Price Sensitive in All

question 81

Multiple Choice

Customers are MORE likely to be price sensitive in all of the following conditions, EXCEPT:

• A) switching costs are low.
• B) it is difficult to compare suppliers.
• C) price is used as a sign of product quality.
• D) some, or all, of the price is paid by others.
• E) the expenditure is small.

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Definitions:

Assessed Valuation

The dollar value assigned to a property by a public tax assessor for the purposes of taxation.

Tax Rate

The percentage at which an individual or corporation is taxed.

Valuation Rate

A rate used to determine the current or projected worth of an asset or a company.

Market Value

The current price at which an asset or service can be bought or sold in the marketplace.