A Measure of a Brand's Ability to Capture Customer Preference

question 97

Multiple Choice

A measure of a brand's ability to capture customer preference and loyalty is:

• A) brand awareness.
• B) brand audit.
• C) brand equity.
• D) brand relationships.
• E) brand investment.

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Definitions:

Invention

The creation of a new device, method, or process developed from study and experimentation.

Machine's

Belonging to or associated with a device or apparatus designed to perform a specific task, typically involving mechanical or electronic operations.

Maneuver

A skillful or careful movement or plan, often made to achieve a specific goal or to navigate a difficult situation.

Adjust

The act of making small changes to something in order to achieve a desired fit, appearance, or result.