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The first decision that must be made when recruiting and selecting salespeople considers:
Higher-order Conditioning
A form of learning in which a stimulus is paired with a previously conditioned stimulus, leading to a new learned response without directly being paired with the unconditioned stimulus.
Negative Reinforcement
A technique used to increase desired behaviors by removing an unpleasant stimulus when the desired behavior is performed.
Positive Reinforcement
A behavior modification technique that involves rewarding a desired behavior, thereby increasing the likelihood that the behavior will be repeated.
Negative Punishment
Negative punishment involves removing a desirable stimulus to reduce the likelihood of a particular behavior being repeated.
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