Jay's Job Is to Visit Hospitals to Explain to Physicians

question 37

Multiple Choice

Jay's job is to visit hospitals to explain to physicians and nurses the advantages of his company's line of bandages. Jay hopes this activity will encourage the medical personnel to request that their hospital stock Jay's brand. Arlene works for the same company, but her job is to convince pharmacies and supermarkets to carry the company's line of consumer adhesive bandages. Jay's primary job for the company is to engage in low-key _____ selling.

• A) Missionary
• B) Order-taking
• C) Technical
• D) Trade
• E) Consumer

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Definitions:

Constructive Coping

Efforts to deal with stressful events that are judged to be relatively healthful.

Appraisal-focused

Refers to coping strategies that involve changing the way one thinks about a stressor or challenge.

Emotion-focused

Emotion-focused strategies involve managing and coping with feelings directly, aiming to reduce the emotional distress associated with different situations.

Cognition-focused

Pertaining to strategies or interventions that target the processes of thinking, understanding, and decision-making.